“Working a regular 9-5 doesn’t cut it for most of us anymore. But if you want to make it on your own, you HAVE to know how to relate to the current consumer market. The younger generations have completely flipped the script…”

I know you’re overwhelmed… it’s okay

  • Nobody is great at talking about themselves. And if you are, then you wouldn’t be reading this right now.

    But here’s the irony - marketing yourself has nothing to do with talking about you.

    The way you position yourself (or your product or service) is all about appealing to your audience. Tell me, when’s the last time you felt truly engaged when someone was droning on and on about how great they are?

    Go ahead. I’ll wait…

  • Garnering an audience and converting them to paying customers are two completely different feats, and you have to be honest with yourself about how you got their attention.

    A following built from grandstanding is a verrryyy different audience built from entertaining, for example.

    Understanding how you got where you are is the first step in knowing how to get somewhere different.

  • Oh, I bet you are.

    There’s SO much that goes into owning your own business, or even just maintaining a side hustle. I get it.

    And here’s the thing - marketing is something you will ALWAYS need to invest in but that doesn’t mean you have to keep investing your time.

    Work towards building a brand that doesn’t rely on your mind, time, or face. If you’re intentional from the beginning then you can future-proof your business.

    Or be prepared to be on the hampster wheel for a long, long while.

KC Aesthetics and Wellness

“When I say I was intimidated by social media marketing, what I really mean is I had no idea where to start. I was blindly posting content that I saw other business owners or influencers posting with the hopes I’d magically wake up with a full client book. Malia was able to help me identify two things that completely changed the way I was thinking about marketing: my niche & my brand persona…”

Let’s Chat!

I don’t know about you, but connecting 1-on-1 is where I feel the most comfortable. Let’s talk about your business, your goals, and where you want to be!